Formulation phase of the marketing strategy

Analysis of development projects emerging from the PRG and about the area of the historical center,
Further discussion on the floor of the Operee on findings of the table for consultation to consider priorities for compared to urban marketing strategies being implemented,
Alignment with the new regulations of the Region Friuli Venezia Giulia in the meantime,
Insights on promotion programs and activities of the center, their characteristics and their temporal and spatial distribution. Collection and processing, where available data on flows generated,
Identification of the problems of traditional sealing of the commercial network,
Identification and articulation, in agreement with the local stakeholders, the strategic lines of action and proposals for the enhancement of the urban area, this element has been carried out a research and evaluation of best practices in the Italian and foreign historic centers of size or characteristics comparable to those of Udine, to select the most qualifying practices and initiatives, articulating various hypotheses of the Plan, and therefore different costs and time of its implementation, which could be the subject of implementation phases and modules ,
Development of a "ideario" of directions, suggestions, activities, etc.. that could constitute a basic reference for the technical discussion within the table for consultation and can become a real implementation of the Plan Urban Marketing (PMU) even after the closure of the assignment,
Hypothesis of promotion and communication of the historic center,
Development projects and optimization of the organizational components,
Intervention projects for the redevelopment of the offer (such as the reuse of existing containers in accordance with the strategic guidelines emerging markets),
Records of the interventions,
Preparation of the synthesis technique (Marketing Plan Urbano), who collected systematically all the elements that have emerged.