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Project
Published 04.06.2013

Project development and urban regeneration

Scope: Project development and urban regeneration. The project "Amalteo" was designed and implemented within the framework of Law 266/97 up to finance measures for the enhancement of historic centers. The project was ranked in seventh place on the 24 and the 57 funded presented.
Year: novembre 2009 - marzo 2012

The basic idea of ​​the project was to work on three different but complementary levels of intervention:

A. START OF INTERVENTION OF URBAN DEVELOPMENT AND REGENERATION

B. DESIGN AND IMPLEMENTATION OF AN INTEGRATED PACKAGE OF HIGHLY INNOVATIVE INITIATIVES OF COMMUNICATION

C. PRODUCTION AND DISTRIBUTION OF ADVERTISING PROMO MATERIAL TO DISCLOSE ON DIGITAL MEDIA

In terms of the launching of initiatives aimed at enhancing and urban regeneration, was held the following analytical path:

1. Verification of initiatives to enhance / regeneration carried out in the past;

2. Talks framework with the Departments and with other individuals inside the Administrations considered useful, as well as with all local stakeholders that will be jointly considered significant;

3. Analysis of the level of vulnerability of the system "urban center" through some basic parameters:

  1. turn over of traders,
  2. number and characteristics of the compartments inactive (see below),
  3. verification of cost levels of rents and market values ​​of the various uses,
  4. verification of the intensity and dynamism of the real estate market in the urban fabric through the retrieval and processing of specific data trends,
  5. backstage interview with a selection of about 120/130 traders of the six urban centers in the basin, to check the status of the business life cycle and monitor behaviors and attitudes with respect to the target market and compared to the urban settlement.

4. Census field aimed at the reconstruction of the actual product characteristics and commercial economic activity established in the historical center. According to the retail trade legislation such as simply talking of food and non-food, but this is absolutely insufficient for an adequate knowledge of the offer in key marketing. It was then carried out a fieldwork universe of economic activities "visible" from the road, and therefore equipped with at least one blank window;

5. Georeferencing of the database: it is one of the most innovative aspects of the proposed project, and which formed a "wedge" in terms of fundamental information for the gradual process of realignment of the city center to the concept of "Nature Center" once completed the process of development of the database of the economic activities of the urban fabric of the previous point, we proceeded to its geo-referencing of specific cartographic support. It was then carried out a classification of economic activities surveyed, and this classification is shown on the map. In this way, we have created a Interactive Map of Economy Urbana. In the moment in which the offices of the Municipality receives information about a change in an activity established (subingresso, processing, transfer etc..), The update of the database produces a simultaneous update of the cartography, which is thus always adequate (and transferable in the network) in real time. The map has been produced for all the organizations (streets and squares) of the city center.

6. 3D rendering of the commercial center of San Vito al Tagliamento (Piazza and main lines), with photographic evidence of outlets, from the database of point 4 (PROJECT SANVITO3D);

7. Preparation of a Preliminary Technical Report, framing and direction for the formulation of intervention strategies and the development of the project files.

8. Development of project files relating to accessibility and urban regeneration.

In detail, in terms of reading urban:

1. Reading of the city center in terms of "natural shopping center":

  1. quantification of the opportunity to rest,
  2. alignment of stops compared to the overall size of the commercial network and paracommerciale located in the center,
  3. verification and cataloging of commercial drivers trained in size or character of the distribution formula,
  4. quantification of the catchment area for isochronous up to 40 minutes of driving the car through the graph urban and suburban specially deployed by the Working Group Sincron Polis;
  5. Search and filing the salient elements of the attractiveness of the urban environment, that may be or constitute "flow generating."

2. In connection with the previous point, the photographic survey of all the emergencies of the city center is understood as natural trade;

3. Description of the strengths and weaknesses of San Vito al Tagliamento, and their opportunity to intervene in the various segments of the physical and logical connection of the parking lot from the road or the pedestrian path leading to the use of goods and services of the center;

4. Development of the Project tab above mentioned, also composed of a component of urban architectural principle, in a position to seek the improvement and optimization of the potential attractions of San Vito al Tagliamento at the current critical of the territory;

5. Setting up a report with directions to the multidisciplinary municipal instrumentation for the optimization of the use of the city center.

In terms of the creation and implementation of an integrated package of innovative initiatives of communication:

They are part of this level:

  • DESIGN AND REALIZATION OF THE "BRAND" PROMO COMMERCIAL SAN VITO;
  • DESIGN AND REALIZATION OF PROMOTIONAL ELEMENTS LINKED TO BRAND: ECOLOGICAL BAGS, GIFT GADGET, INITIATIVES RELATED TO THE PARK AND SHOPPING;
  • CREATION OF WEB PAGES, TO PROVIDE BUSINESS INFORMATION POINTS TAKEN FROM PREVIOUS IMAGES AND INFORMATION ABOUT THE SYSTEM OF EVENTS AND SHOWS, TO PUT ON TOURIST SITES AND COMMERCIAL HIGHLIGHTS AS "PORDENONE WITH LOVE";
  • ORGANISATION OF A CONFERENCE IN SAN VITO AL TAGLIAMENTO THE DIVULGENCE OF THEIR WORK 

At the level of the initiatives that leave directly from the collaboration with the substrate Associationism local:

  • PRODUCTION OF A SERIES OF INSTRUMENTS OF INFORMATION ON CAPITAL AND ITS MAIN CULTURAL INITIATIVES ALREADY 'TO BE, IN ROBES INNOVATIVE DIFFERENT DEPENDING ON THE TARGET GROUP (E' WAS MADE A COMIC IN PARTICULAR THROUGH THE ASSOCIATION LOCAL "FAME COMICS "FOR THE YOUNG AND THE PEOPLE OF HALF-ETA ');
  • PRODUCTION OF A VIDEO TO PROMOTE LOCAL ACADEMY STRING ARRIGONI, FAMOUS INTERNATIONAL SCHOOL FOR THE TRAINING OF YOUNG INSTRUMENTALISTS.

In terms of publication of promotional material to be disseminated advertising on digital media:

  • ACQUISITION OF COMMUNICATION TOOLS (TABLET "TOUCH SCREEN") FOR THE SPREAD OF THE VARIOUS DIGITAL PRODUCTS PROMOTION OF LAND;
  • PRODUCTION OF SOME PAGES WEB SITES DEDICATED TO BE ENTERED IN, WITH SPECIAL REFERENCE TO "PORDENONE WITH LOVE" AND OTHER OF TOURIST PROMOTION;
  • PRODUCTION OF EXHIBITION MATERIAL CULTURAL AND SUPPORT.

ADVICE OF COORDINATION AND SUPPORT: All elements organizational, technical analysis of supply and demand, the evaluation of the catchment area of ​​immediate and long-range economic and technical feasibility analyzes on the various issues that have been exposed so far, interviews with witnesses and citizens, the reading of the city in terms of the Nature Center which, however, could enhance the historical component and identity, support for reporting against the Friuli Venezia Giulia region have been the subject of ongoing support and continuous by the technical group formed by CAT Tertiary Pordenone and Sincron Polis, a company that I represent.

The project was completed in 2012 and Accounted for.